Start for $300

Content systems

Fresh ads, every week.

Meta and TikTok reward creative volume and variety. Our content system ships three new pieces every week, product motion, stills and statics, plus optional AI UGC-style ads, made for your product and built on what's already working.

Who it's for

  • +E-commerce brands spending on Meta or TikTok every month
  • +Teams whose ads fatigue faster than they can brief creators
  • +Skincare, beauty, wellness, apparel, tech and drinks brands with a product that photographs well

Why weekly creative

Ads wear out. The same three videos running for two months get cheaper to ignore and more expensive to buy, and the ad platforms now favour accounts that feed them a steady stream of different creative.

Most brands can't brief, ship product to and chase enough creators to keep up. A content system takes that off your plate: a fixed number of new pieces every week, in the formats that suit your category.

What's in a month

Content System is 12 video ads a month plus 8 static ads cut from the same work, and a short monthly note on what to test next. Content System+ is 20 pieces a month, five every week, plus hook variants on your winners, a static set for Meta and a monthly review.

The mix follows your product: product motion and statics, plus AI UGC-style reviews, unboxings, try-ons and routines if you want them, always labeled as AI. Every piece is delivered in 9:16 and 1:1, ready to upload.

How the testing works

The first batch tests different angles: different hooks, formats and reasons to buy. You run them and share what holds attention. Each following week builds on the winners with new hooks, new formats and fresh variations of what works.

We make the creative; we don't run your ad account. Your media buyer or agency keeps control of spend and targeting, and we adapt to the results they share.

About the people in our ads

The people in our ads are AI-generated, cast to suit your audience and kept consistent across a campaign. They are not real customers and we never present them as real customers. We never use a real person's likeness without written consent.

Scripts stay within what your product can honestly support, especially in skincare and supplements. We label AI UGC as AI, follow each platform's disclosure rules, and never write fake reviews or testimonials.

What you get

AI UGC-style ads
Optional: AI-generated reviews, unboxings, try-ons and routines, always labeled as AI
Product motion
Macro, texture and hero shots of the product itself
Statics
8 static ads a month, cut from the same work
Hook variants
New openings on the pieces that are working

How it works

  1. 01

    Onboard

    Your product, your best and worst ads, your customer and your claims.

  2. 02

    First batch

    Three pieces testing different angles, usually within the first week.

  3. 03

    Weekly drops

    New pieces every week, shaped by what the last batch taught us.

  4. 04

    Monthly note

    A short note each month on what to test next.

Pricing

From $2K / month

Content System is $2,000 a month for 12 video ads, 8 static ads cut from the same work and a short monthly note on what to test next. Content System+ is $3,500 a month for 20 pieces plus hook variants, statics and a monthly review. Both run month to month with 30 days notice and include paid-usage rights.

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Questions

What does a single piece cost?

On Content System it works out at about $167 per video ad, with the 8 static ads and paid-usage rights included. There's no creator to brief, no product to ship and no reshoot fee.

How fast is the first batch?

A Founding Launch Test is delivered within 24 hours of receiving your product photos. On the retainer, new pieces arrive every week.

Do you manage our ad account?

No. We make the creative and adapt it to the results you share. Your media buyer or agency keeps running the account.

Is AI-made UGC allowed on Meta and TikTok?

Yes, with disclosure where the platform requires it, and we follow their rules. We never make fake testimonials or claim a real customer said something they didn't.

Can we try it first?

Yes. The Founding Launch Test is $300 for 2 ad concepts for one product, delivered within 24 hours of receiving your product photos, with 1 round of revisions. In return we ask for a short written review and permission to show the ads in our portfolio. It's limited to our first 5 founding clients, and if you move to the retainer within 30 days the $300 is credited, so your first month is $1,700.

Let's turn it up.

Founding Launch Test: 2 ad concepts for one product, delivered within 24 hours of receiving your product photos. $300, limited to our first 5 founding clients.