The Lab
Every piece in our Lab is an experiment: fictional brands, real craft, each one tagged with the tools behind it. It's where we learn what each model is good at, what it gets wrong, and how to direct around it.
Creative R&D
We test it, so you don't have to.
New AI models ship every month. We test them on real briefs in our Lab, then turn what works into workflows your team can use, from model choice and prompts to review steps and hand-off.
Who it's for
- +In-house creative and marketing teams starting to use AI
- +Brands that want to make more content themselves, with a studio's quality bar
- +Agencies that need a tested AI production pipeline
Workflow design
We map how your team makes content today, find where AI saves time without lowering the bar, and write it down as repeatable recipes: which model for which shot, how to brief it, and what to check before anything ships.
Lab sprints & training
A sprint is a focused one-to-two-week project around one question, such as whether you can make your product videos in-house. You get the tests, a recommendation and working recipes. Hands-on training sessions for marketing and creative teams can follow.
What you get
- Model tests
- Real briefs run through current models, side by side
- Workflow recipes
- Step-by-step, from brief to approved asset
- Review checklists
- What to catch before anything goes live
- Training
- Hands-on sessions for your team
How it works
- 01
Question
What you want to make, at what quality and volume.
- 02
Tests
Real briefs run through the models that fit.
- 03
Recipes
What worked, written down so your team can repeat it.
- 04
Hand-off
Training and support while your team takes over.
Pricing
Lab sprints on request
Lab sprints and training are scoped and quoted on request.
Compare all engagements →From the Lab
All experiments →Questions
Which tools do you use?
We work across the leading image and video models, such as Seedance, Kling, Veo and GPT Image, and Claude helps with research, scripts and tooling. We pick the model per shot, not per project.
Do you build software?
Light tooling, yes: prompt libraries, review checklists and simple internal tools. For anything larger we scope it with you first.
Will this replace our creative team?
No. It gives them more output per idea. Direction, taste and approval stay with people.
Let's turn it up.
Founding Launch Test: 2 ad concepts for one product, delivered within 24 hours of receiving your product photos. $300, limited to our first 5 founding clients.